KeyShoot Code of Practice for Visual Content Creation

  1. Professionalism and Courtesy

    • Maintain a professional, friendly and courteous demeanour at all times when interacting with homeowners and estate agents.

    • Arrive within the arrival window for scheduled appointments and dress appropriately for the occasion.

  2. Respect for Property

    • Treat the homeowner's property with utmost respect and care.

    • Change outdoor shoes for internal footwear when entering the home (this protects both the home and health and safety of the employee

    • Avoid leaning on walls or furniture, and exercise caution when moving around the property.

  3. Privacy and Confidentiality

    • Respect the homeowner's privacy and maintain confidentiality regarding any personal information or belongings observed during the visit.

    • Request that the homeowner remove or conceal any personal items or identifiable individuals that they do not want included in the visuals.

  4. Property Preparation

    • Collaborate with the estate agent by providing a bradned staging checklist for them to send to vendors to ensure the property is prepared for the visual content creation process.

    • Assist in minor adjustments, such as moving small items out of frame, only with the homeowner's or estate agent's consent.

  5. Health and Safety

    • Prioritise your safety and the safety of others throughout the visit.

    • Be aware of potential hazards within the property and take appropriate precautions.

    • Comply with any health and safety guidelines or instructions provided by the homeowner or estate agent.

  6. Equipment and Techniques

    • Utilise professional-grade equipment and techniques to capture high-quality visuals.

    • Ensure that your equipment and activities do not cause any damage to the property.

    • Seek permission before using any specialised lighting or equipment that may impact the property or its surroundings.

  7. Timely Delivery

    • Provide the estate agent with the agreed-upon visual content within the specified timeframe.

    • Ensure that the visuals meet the required specifications and quality standards.

  8. Communication and Feedback

    • Maintain open communication with the estate agent throughout the process.

    • Address any concerns or feedback promptly and professionally.

    • Seek clarification if there are any uncertainties or special requirements.

  9. Ethical Practices

    • Adhere to ethical practices and industry standards for visual content creation.

    • Avoid any misleading or deceptive practices in capturing or editing visuals.

    • Respect intellectual property rights and obtain necessary permissions for any third-party content used.

  10. Continuous Improvement

    • Regularly review and update your code of practice to align with evolving industry best practices and regulatory requirements.

    • Seek feedback from estate agents and homeowners to identify areas for improvement in your service delivery.

By following this code of practice, visual content creators can ensure a professional and respectful experience for homeowners, while delivering high-quality visuals that effectively market properties on behalf of estate agents.