KeyShoot Code of Practice for Visual Content Creation
Professionalism and Courtesy
Maintain a professional, friendly and courteous demeanour at all times when interacting with homeowners and estate agents.
Arrive within the arrival window for scheduled appointments and dress appropriately for the occasion.
Respect for Property
Treat the homeowner's property with utmost respect and care.
Change outdoor shoes for internal footwear when entering the home (this protects both the home and health and safety of the employee
Avoid leaning on walls or furniture, and exercise caution when moving around the property.
Privacy and Confidentiality
Respect the homeowner's privacy and maintain confidentiality regarding any personal information or belongings observed during the visit.
Request that the homeowner remove or conceal any personal items or identifiable individuals that they do not want included in the visuals.
Property Preparation
Collaborate with the estate agent by providing a bradned staging checklist for them to send to vendors to ensure the property is prepared for the visual content creation process.
Assist in minor adjustments, such as moving small items out of frame, only with the homeowner's or estate agent's consent.
Health and Safety
Prioritise your safety and the safety of others throughout the visit.
Be aware of potential hazards within the property and take appropriate precautions.
Comply with any health and safety guidelines or instructions provided by the homeowner or estate agent.
Equipment and Techniques
Utilise professional-grade equipment and techniques to capture high-quality visuals.
Ensure that your equipment and activities do not cause any damage to the property.
Seek permission before using any specialised lighting or equipment that may impact the property or its surroundings.
Timely Delivery
Provide the estate agent with the agreed-upon visual content within the specified timeframe.
Ensure that the visuals meet the required specifications and quality standards.
Communication and Feedback
Maintain open communication with the estate agent throughout the process.
Address any concerns or feedback promptly and professionally.
Seek clarification if there are any uncertainties or special requirements.
Ethical Practices
Adhere to ethical practices and industry standards for visual content creation.
Avoid any misleading or deceptive practices in capturing or editing visuals.
Respect intellectual property rights and obtain necessary permissions for any third-party content used.
Continuous Improvement
Regularly review and update your code of practice to align with evolving industry best practices and regulatory requirements.
Seek feedback from estate agents and homeowners to identify areas for improvement in your service delivery.
By following this code of practice, visual content creators can ensure a professional and respectful experience for homeowners, while delivering high-quality visuals that effectively market properties on behalf of estate agents.